Our story

Watchmaking finally accessible

From our archives

MANIFEST

House . It's time. was born from a simple conviction: the price of a beautiful watch should not be based solely on a logo.

We decided to change the rules by offering watches with an assertive design, equipped with recognized mechanisms and designed to last.

Our ambition: to make watchmaking more accessible, with quality materials, a real technical requirement and customer service that meets today's expectations.

Style, mechanics and quality at the right price, no compromise on the essentials.

House . It's time. was born from Hugo Delaleu's passion for watchmaking and a simple conviction: A beautiful watch shouldn't be expensive just for its logo.

After developing his expertise in luxury Parisian watchmaking shops, Hugo founded a watchmaking company in Paris. House . It's time. In 2021 we will have a clear ambition: to make watchmaking accessible without sacrificing style, quality of materials or reliability of mechanisms.

Automatic watches, timepieces and chronographs: each model is designed to offer an assertive design and a demanding value for money.

Today, House . It's time. growing up with a community of enthusiasts who share this vision: wearing a watch that has character, not just paying for a name.

TO DATE

New models, an optimised shopping experience and fair prices thanks to a direct relationship with our suppliers. To make watchmaking accessible to enthusiasts regardless of their budget.

It's been our ambition from day one, and it's always guided every decision we make.

EVENTS

House . It's time. It has been shown at French and European watch fairs and has established itself amongst professionals in the sector.

A key step in our development: MDT is now going beyond digital to establish itself as a player in accessible watchmaking, with the ambition of becoming a reference in Europe.

STORES

House . It's time. A new stage that allows customers to discover our watches, try them and enjoy them in a way other than through a screen.

This presence reinforces our anchoring in the French watchmaking landscape and our ambition: to make watchmaking accessible to all enthusiasts.

FIRST SALES

House . It's time. The first sales confirmed Hugo's intuition: there is a real demand for affordable and quality watchmaking.

The aim is now to structure the brand, expand the collections, improve the customer experience and build a dedicated team to make MDT a reference in accessible watchmaking.

WATCHMAKER

It was at the establishment that Hugo made a remark: well-designed skeleton automatic watches are often out of reach, while affordable alternatives are lacking in demand.

Between the two, a void. Hugo decided to fill it by making watchmaking accessible without sacrificing the essentials.

WATCHES

Since day one, our ambition has remained the same: to offer trendy, modern and robust watches at an affordable price.

Each model House . It's time. embodies this vision: It is a combination of style, reliability and accessibility, without compromising on the essentials.

ACCESSORIES

But because we're watchmakers first and foremost, we've imagined an experience that goes beyond just buying.

Bracelets in different materials and colours, toolkits for adjusting your watch yourself, custom sizing service: everything is designed to allow you to customize your watch and enjoy optimum comfort as soon as you receive it.

JEWELRY

To perfect your style, you can also check out our jewelry collection. Choose the piece that suits you and complete your look House . It's time. down to the smallest detail.